T&H CX > CUSTOMER EXPERIENCE > Digital
By putting the customer at the centre of the experience, we better engage and nurture them through a personalised journey to drive the desired objectives.
Gathering the business requirements needed to clearly define the approach.
Creating the customer experience and digital design based on project requirements.
Validating & refining the design based on user testing.
Developing project plans for delivery and go-live.
Completing technical development and UAT testing.
Deploying digital assets, and providing ongoing support.
Researching, designing and building customer centric digital interfaces and assets.
Planning, building and executing personalised, omnichannel comms.
Using customer, technical and creative insights to drive engagement and organic traffic.
Discover the role of Customer Experience (CX) in 2024, its strategic importance, technological integration, and the emerging trends shaping business success.
Understanding the hundreds of moments where your brand interacts with your customers is key to developing an approach for a consistent customer experience.
Developing a test-and-learn approach is critical to understand and validate the unique relationship between you and your customer.