UX Audit Agency

A UX Audit is only one part of our broader CX offering – it falls into our Product Design and Development Services.

Our UX Audit methodology has several steps, integrating technical, qualitative and quantitative data to give you the best insights into your digital experience. While every client is different, here are the steps we usually follow:

1. Audit Initiation:

We'll chat about your goals, objectives, key performance indicators and what you'd like to get from the UX Audit. We'll also agree on a scope and timeline so everyone's on the same page.

2. In-Depth Research & Analysis:

Our exploration of your existing UX is multifaceted, combining quantitative data like user behaviour analytics with qualitative insights covering users' needs, frustrations and expectations and competitive landscape analysis (reviewing your competitors to understand the industry and where you differ). This approach provides a robust understanding of where you stand and where you need to go.

3. Technical and Heuristic Examination:

We delve into the mechanics of your UX with a detailed technical review, assessing everything from interface usability to adherence to the Web Content Accessibility Guidelines. Parallelly, we conduct a heuristic evaluation, applying established usability principles to pinpoint areas for enhancement.

4. User-Centric Testing:

Actual users are at the heart of our investigation. Through targeted tasks and keen observation, we uncover genuine user interactions supported by tools like heatmaps and click tracking to capture their journey with precision.

5. Synthesis & Prioritisation:

We'll combine our qualitative data, quantitative data and user testing results to form organised insights. Once we've recognised issues, we'll prioritise them based on urgency and impact to create actionable insights and recommendations.

6. Comprehensive Reporting & Roadmap Development:

Our findings and strategic recommendations are presented in a detailed report, complete with a phased action plan for implementation, ensuring you have a clear path forward.

7. Partnership Beyond Delivery:

We're with you for the long run. We'll give you an implementation actionable roadmap so you can plan and implement ongoing improvements. And where you need our ongoing support, Tortoise & Hare will continue collaborating with you.

At Tortoise & Hare, we partner with brands and companies that value their customers and want to create the best possible experience for them – just like we do. So, if you’re ready to use real insights to create a meaningful and accessible digital experience, we’d love to chat.