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T&H Insights & Predictions
What is User Experience (UX) Design?
Explore how UX design extends far beyond aesthetics to encapsulate an entire human-centered design philosophy which optimises the user experience.
T&H Insights & Predictions
What makes a customer loyalty program effective?
When done right, customer loyalty programs play a critical role in nurturing customer loyalty and growing customer lifetime value for the business.
T&H Insights & Predictions
What is Customer Experience (CX) & why is it important in 2024
Discover the role of Customer Experience (CX) in 2024, its strategic importance, technological integration, and the emerging trends shaping business success.
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T&H Insights & Predictions
Unlocking customer value - part two
Do you know who your most valuable customers are?
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T&H Insights & Predictions
Unlocking customer value - part one
Understanding what customers really want and how they perceive value.
On Track insight topics
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Analysis & Opinion
Making the most of customer moments that matter
Understanding the hundreds of moments where your brand interacts with your customers is key to developing an approach for a consistent customer experience.
Analysis & Opinion
Unlocking your test-and-learn potential starts with your culture
Developing a test-and-learn approach is critical to understand and validate the unique relationship between you and your customer.
Analysis & Opinion
Lifecycle marketing foundations
Lifecycle marketing is a way to engage with customers based on who they are and how they behave in the context of how they interact with a business.
T&H Insights & Predictions
Digital marketing trends for 2023 (that are not ChatGPT)
Find out why this CX agency’s 2023 top digital marketing trends list doesn’t include ChatGPT.
Analysis & Opinion
Lead nurturing isn't as sexy as lead generation but just as important
Lead generation isn't always the answer to business growth. Lead nurturing is a long play that ensures sales leads success.
Analysis & Opinion
Customer loyalty is an output not an input
Just because you have a loyalty program, doesn’t mean you have a loyal customer base. Businesses mistake loyalty as an input, when it’s really the result of a great customer experience.
T&H Insights & Predictions
Five digital insights that will shape your content strategy
Brands that are looking to effectively communicate with their most valuable customers should refresh their content strategy with these insights in mind.
Analysis & Opinion
You Need Direct Response Marketing
Real business growth is predicated on your brand’s ability to drive action at every point in the customer journey. Here’s how direct response marketing can help
Analysis & Opinion
Creating long-term business growth - the CX marathon
Creating meaningful customer experiences that truly build business growth requires consistent effort, sustained over a long period.
Analysis & Opinion
Five business problems that will constrain your CX efforts
Customers don’t want to just transact with your brand, they want to experience it. These five key factors might be preventing your organisation from delivering an outstanding customer experience.
