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Customer Research Case Studies

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Research that connects your brand to the voice of customers

Velocity Frequent Flyer Voice of Partner
Virgin Australia (Velocity Frequent Flyer)

Optimising Velocity’s approach to partnerships through qualitative research

Through research, Velocity Frequent Flyer wanted to unlock insights to help them gain a deeper understanding of the 'voice of the partner' in order to optmise their partnerships

Strategic Group Client Engagement Strategy
Strategic Group

Developing a client engagement and advocacy strategy grounded in customer research insights

With a trusted reputation and a solid and long-term client base, Strategic Group was looking to elevate their client engagement to drive deeper & more valuable relationships, and ultimately advocacy, from their client base.

Endeavour Group Loyalty App UX Design
Endeavour X (Endeavour Group)

Endeavour Group Loyalty App UX Design

T&H collaborated with Endeavour Group to develop a seamless & user-centric onboarding experience to reduce gambling harm & maximise customer satisfaction & engagement in ALH's loyalty app experience

Creative Development of hipages Personas
hipages

Creative Development of hipages Personas

hipages wanted to creatively bring to life their tradie personas, in a format that could be shared and displayed across the business.

Lifecycle strategy and development of member journeys.
Active Super

Lifecycle framework and journeys to enhance CX for Active members

T&H was engaged to deliver a lifecycle strategy that would provide a framework to support the development of key member journeys that would change the conversation around Super to make it relevant to members at all life stages, drive engagement and nurture advocacy.

NRL research insights
NRL

Building a generation of loyal rugby league fans with NRL

Tortoise & Hare partnered with the NRL, its stakeholders and its broad participant base to build a customer loyalty and engagement strategy focused on driving future business growth for the game through its grassroots supporter base.

Cashrewards persona insights
Cashrewards

Developing customer personas through qualitative and quantitative research

Customer personas allow for delivering a more relevant product, marketing and customer experience that matches member expectations and offers more profound business value.

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