User Experience Case Studies
.webp)
Endeavour X (Endeavour Group)
Endeavour Group Loyalty App UX Design
T&H collaborated with Endeavour Group to develop a seamless & user-centric onboarding experience to reduce gambling harm & maximise customer satisfaction & engagement in ALH's loyalty app experience
.webp)
hipages
hipages Tradie Onboarding Journey Design
hipages engaged T&H to optimise their onboarding journey to increase the engagement & and satisfaction of new tradies within their first 3 months of using hipages.
.webp)
hipages
Creative Development of hipages Personas
hipages wanted to creatively bring to life their tradie personas, in a format that could be shared and displayed across the business.
Ryobi (Australia) (Techtronic Industries Australia Pty Limited)
UX design of analogue to digital product registration
As part of improving the end-to-end customer experience, Ryobi engaged Tortoise & Hare to look closely at the My Ryobi website and broader CX to consider improvements to mitigate friction and drive engagement across sign-up, registration and ongoing product management.
.webp)
Virgin Australia
CX/UX review of Onboarding & Activation user journeys for Virgin
Tortoise & Hare were engaged as an extension of the SME marketing team to provide strategic CX support to optimise the onboarding journey for members of the Virgin Australian Business Flyer program.
.webp)
Virgin Australia
UX/UI audit & design of Virgin Australia booking experience
Virgin Australia partnered with Tortoise & Hare to provide UX/UI design recommendations for a frictionless and optimised discovery and booking experience within the Virgin Australia Business Flyer portal.
.webp)
Active Super
Lifecycle framework and journeys to enhance CX for Active members
T&H was engaged to deliver a lifecycle strategy that would provide a framework to support the development of key member journeys that would change the conversation around Super to make it relevant to members at all life stages, drive engagement and nurture advocacy.
W23 (Woolworths Venture Group)
UX/UI design and website development for Woolworths Group
A full end-to-end website build for W23 (Woolworths Venture Group), including UX research and design, UI design, and website development.
nib
Building the framework for next-best-action and the blueprint for further innovation
This next-best-action framework provided the modelling to deliver tailored solutions more effectively and proactively improve customer experience. Additionally, it formed the blueprint for further innovation in the customer experience and machine learning space.
Woolworths (Everyday Rewards)
Building Everyday Rewards’ omnichannel experience.
The project involved in-depth sessions with product, customer behaviour and research squads, and a digital channel audit exploring existing customer behaviour, business process and channel practices. The resulting omnichannel framework defined digital channels' role in an agile environment and embedded customer-centricity into the rewards program customer experience.
nib
Unlocking customer experience opportunities for nib
An initial customer experience audit of all communications and channels was undertaken to provide a recommended approach and roadmap for further CX optimisation across nib.
MYER one
Strategic thinking and creative development of a customer onboarding journey
Develop a targeted, personalised onboarding experience to; educate new customers on the value of the MYER one program and increase customer activation and average spend.
Woolworths (Everyday Rewards)
Driving value across the customer lifecycle with Everyday Rewards
After reviewing the existing customer lifecycle and customer experience, and the underlying commercial value model, a novel and dynamic customer lifecycle framework was developed and implemented across the Woolworths’ Everyday Rewards ecosystem.
A trusted partner to Australia’s leading customer-obsessed brands
Analysis & Opinion
Unlocking your test-and-learn potential starts with your culture
Developing a test-and-learn approach is critical to understand and validate the unique relationship between you and your customer.
T&H Insights & Predictions
Digital marketing trends for 2023 (that are not ChatGPT)
Find out why this CX agency’s 2023 top digital marketing trends list doesn’t include ChatGPT.
Analysis & Opinion
Lead nurturing isn't as sexy as lead generation but just as important
Lead generation isn't always the answer to business growth. Lead nurturing is a long play that ensures sales leads success.
